It isn't a con as such but it does suggest lots of friends and fun which is aimed at those at home alone who are possibly feeling a bit bored and lonely. It does seem to me that most adverts suggest that, with whatever product they are trying to flog, we will be better looking, more attractive to the opposite sex, a better parent, wealthier, have a more up to date home etc etc depending on what the product is. All those ads for various lotteries are doing the same thing!